Apple Unveils Major Apple Intelligence Enhancements at WWDC 2025

Apple made significant strides in AI at WWDC 2025, introducing substantial updates to Apple Intelligence across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. The most notable announcement is that developers can now access the Apple Intelligence on-device foundation model to power private, intelligent experiences within their apps. The key updates include Live Translation capabilities, enhanced visual intelligence features, and improvements to Image Playground and Genmoji. Apple has integrated ChatGPT into Image Playground, allowing the app to generate images in new styles such as "anime," "oil painting," and "watercolor". Additionally, Visual Intelligence, Apple's AI-powered image analysis technology, can now interact with information on iPhone screens and conduct image searches using Google Search, ChatGPT, and similar apps. A particularly significant development is that Shortcuts can now tap into Apple Intelligence directly, and developers will have access to the on-device large language model at the core of Apple Intelligence. This gives developers direct access to intelligence that is powerful, fast, built with privacy, and available even when users are offline. Apple executives emphasized that developers will have access only to Apple's on-device version of Apple Intelligence, which does not tap into special cloud services. However, Apple faces challenges as numerous anticipated AI functionalities promised during last year's conference have been postponed until the following year. Significant enhancements to Siri, Apple's digital assistant, remain among the unmet commitments. Despite these delays, Apple Intelligence features will be available for testing starting immediately and will be available to users with supported devices set to a supported language this spring. These developments demonstrate Apple's commitment to integrating AI capabilities while maintaining its focus on privacy and on-device processing, positioning the company to compete more effectively in the rapidly evolving AI landscape.